Gillian Brockell, writing an open letter to ad tech companies:
Please, Tech Companies, I implore you: If your algorithms are smart enough to realize that I was pregnant, or that I’ve given birth, then surely they can be smart enough to realize that my baby died, and advertise to me accordingly — or maybe, just maybe, not at all.
This is a very sad story that illustrates when tracking by advertising might be inappropriate and raises ethical questions.